Website Design

Web Design Services - Rocket Design

 

Web Design

Responsive Web Design is important for every website…

Responsive Web Design Services within Toronto, the Greater Toronto Area and throughout Canada

Responsive web design ensures that your website can be viewed on multiple devices easily, and can be easily viewed, read and understood. Ensuring your content, design and performance is optimal on all devices is imporant to increase engagement from your users. With increasing views on mobile and more people looking for businesses of every kind with the keywords “near me” you want to be sure that they can navigate your website easily and find the information they are looking for.

We can configure your website for you and let you take over, or create a monthly maintenance package that is unique to your business needs.

  • Website design that is responsive (mobile and tablet compliant)
  • Evaluate and/or integrate current search engine optimization (SEO) strategies
  • Connect and configure Google Tag Manager
  • Connect and configure Google Analytics
  • Connect and configure Google Webmaster
  • Blog set up
  • Content recommendations
  • Image sourcing and recommendations
  • Connect to social media accounts
  • Suggest plug-in capabilities
  • Plug-in set-up
  • We also offer training services to ensure you can continue SEO, blog and social media goals.
  • We can create the website and obtain the domain name for you

You can decide whether you want to continue maintaining your website on your own, or whether you would like to use our ongoing monthly maintenance service.

Training and Troubleshooting

  • We also offer training services to ensure you can continue with SEO, blog and social media goals.
  • Call us to troubleshoot your current WordPress website! We will evaluate your website to find the problem.

Some people like to go it alone. We understand the independent, entrepreneurial spirit, that’s why we created a checklist for you…

When designing a website consider the following:

  1. Consider what Content Management System you would like to use. Wordpress is by far the most popular, but you can also consider Joomla and Drupal. There are a lot of other free sources out there but free sometimes carries a cost of a lot less capability or it can mean that your website will be littered with advertisements. Choose carefully.
  2. Also, consider search engine optimization. There is a plug-in for that so download it and read the instructions carefully. Ensure your titles, and meta descriptions are filled out. My favourite plug-ins include “All in One SEO” and “Yoast”.
  3. Websites must be AMP (Accelerated Mobile Pages) compliant. Google takes this into consideration when indexing web pages. This creates a better experience for your users when they are viewing the website from their mobile. Searching by mobile is increasing quickly, with phrases such as business “near me” becoming more and more popular. 
  4. Use the SEO plug-in to enable and set up Open Graph capabilities and/or Schema.org in the social media settings. They determine how search engines interpret and categorize your website pages, and how your content is displayed.
  5. Make sure you add headings to your copy and investigate what copy will resonate with your demographic before you type the first word. Utilize headings (h1, h2, h3) effectively. H1 is heading one and should reflect the URL. Everything else that follows is a logical part of that particular subject.
  6. Content is a big factor in search engine rankings, so take your time with it and determine what is of interest to your demographic. You know Google has an answer for everything so Google away! There are tools for a more in-depth search but they do carry a cost.
  7. Colours can compliment or confuse, so use them well and sparingly. Create contrast by using pops of colour against a neutral tone such as black, white, or grey. Give people a break from too much colour which can make it difficult to read copy or stay engaged. Too much colour also tends to look less professional. Read this article on choose a colour for your brand.
  8. Have a font that is a decent size and is easy to read. Stay away from cursive for main content and ensure that the colour of the font is dark enough for people to read. Take a look at your website from your desk chair and do the squint test from a reasonable distance. If you feel the need to squint, your font is too small.
  9. Break up your content whenever possible. Everyone is pressed for time and no one likes to try to navigate paragraph upon paragraph. You will lose them fast! The same goes for blog posts. We all love lists, and for good reason. They are easy to quickly review.
  10. Consider the best social media platforms for your demographic.
  11. Make sure your website has Google schema code added to it for a much better appearance, and possibly position in page ranking. 
  12. Every website should have Open Graph coding added or enabled through their SEO plugin. 
  13. Continue to update social media platforms that are often used by the demographic you are targeting with content that is relevant to your business or the brand you are building. 
  14. Create content on an ongoing basis. Weekly is best, but if you can’t do that, then update as often as you can. 

Our philosophy

We do not believe in being the same as everyone else! We love to discover new territory and incorporate different ideas and methodologies into our viewpoint and design. It isn’t difficult when you love what you do!

Here are a few more articles you might be interested in…

Psychology of colour

Next big thing is Facebook Chatbot Messenger

Best practices for designing a website